(also posted on the CRTEC blog)
This town seriously runs on Twitter. Before moving to Charlotte, I never really considered myself much of a Twitter user. Now, however, most of the time I spend on my cell phone is spent reviewing, responding to, or writing tweets (and I thought cell phones were for making phone calls! Pah!).
What's the obsession? It's easy. Those 140 characters provide enough information for me to know what is important; with another 140, I can get even more information if I need it. And everyone who is even remotely social uses it. The prevalence and ease of use have made it a must-have tool for anyone looking to interact in the larger Charlotte community.
The Charlotte Twitterverse is home to job postings, event reminders, restaurant reviews, advanced theatre tickets, special offers at your favorite retailers, and more. Sure, every once in a while you get a tweet about what someone ate for breakfast, but by and large the information is really quite useful. Most major events in town include a few social media enthusiasts willing to live-tweet throughout the event, which makes missing that conference you can't be in town for all that much more bearable.
But the real beauty in Charlotte's twitter addiction lies in the "biggest small city" mentality that all Charlotte residents have come to know and love: the community is real. The people in the Charlotte Twitterverse, after e-meeting online, meet in person. And often. Charlotteans quite literally use Twitter as a tool to expand their networks, and then take it to the next, face-to-face level.
I love it, I really do. Twitter isn't for everyone, I know that. But if you're looking to do business in this town, you'd be remiss to ignore this vital part of the Charlotte e-world!